Our Approach
We create news
We don't wait for new product releases or events—we go out and create the news with surveys, rankings, and events that connect with consumers and keep our clients' brands top of mind.
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1. We A/B test
We love testing and optimizing everything — from PR pitches to brand messaging.
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2. We measure results
Effective PR starts with a clear definition of the client’s priority KPIs and metrics.
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3. We are transparent
We're constantly monitoring how our coverage helps our client reach their goals, and pivoting directions if needed.
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4. We think visually
We optimize those seconds by formatting our pitches in a way that draw the eye to the main points and tell our clients' stories in seconds.
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5. We leverage data
We use data to create news that only you own.
