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Boost Agency
Location:
San Francisco, U.S.
Company Size:
11-50
Year Founded:
2022
Boost is an innovative marketing agency that leverages data-driven insights and a growth-led approach to deliver high-impact solutions for its clients. Founded in 2022, Boost provides a comprehensive suite of services, including Graphic Design, Market Research, Public Relations, Branding, and Influencer Marketing.
Our team of marketing experts has a deep understanding of the B2B market and the unique challenges that businesses face when trying to attract and retain customers. We use a variety of techniques, including media outreach, content marketing, social media, and thought leadership, to help our clients increase their visibility and drive business growth.
Visit WebsiteOur team of marketing experts has a deep understanding of the B2B market and the unique challenges that businesses face when trying to attract and retain customers. We use a variety of techniques, including media outreach, content marketing, social media, and thought leadership, to help our clients increase their visibility and drive business growth.
Services
- Public Relations
- Graphic Design
- Market Research
- Branding
- Influencer Marketing
Noteworthy Clients
- Zapier
- Lookout
- Dapper Labs
- TaskRabbit
- Embark Vet
S&A Communications
Location:
Cary, U.S.
Company Size:
11-50
Year Founded:
1982
S&A Communications is a public relations and marketing agency based in North Carolina. The company provides a range of services including digital (analytics, email, social media, SEO, PPC advertising, web design, and development), graphic design, photography, and video services. S&A Communications specializes in industries such as healthcare, education, nonprofits, government, and technology.
With over 30 years of experience in the industry, S&A Communications has established itself as a trusted and reliable PR agency. The company has worked with clients ranging from startups to Fortune 500 companies and has received numerous awards for its work. S&A Communications prides itself on its ability to deliver results for its clients by developing tailored strategies that effectively communicate their messages to target audiences.
Visit WebsiteWith over 30 years of experience in the industry, S&A Communications has established itself as a trusted and reliable PR agency. The company has worked with clients ranging from startups to Fortune 500 companies and has received numerous awards for its work. S&A Communications prides itself on its ability to deliver results for its clients by developing tailored strategies that effectively communicate their messages to target audiences.
Services
- PR/marketing
- Creative
- Digital
- Photo/video
Noteworthy Clients
- Cherokee
- Cirque Du Soleil
- Coldwell Banker
- First Bank
- Garner
Pappas Marketing Communications
Location:
Omaha, U.S.
Company Size:
2-10
Year Founded:
2000
Pappas Marketing Communications is a full-service marketing communications firm that utilizes earned, owned, shared, and paid media in a customizable, integrated way to provide solutions that achieve their clients’ objectives. We have provided trusted marketing counsel to hundreds of businesses for more than 20 years.
They are known for their innovative and results-driven approach to PR. Pappas Marketing Communications has also received various awards for its exceptional work in PR, including the Public Relations Society of America's 2009 and 2015 Silver Anvil Awards. It has clients across the U.S. and Canada.
Visit WebsiteThey are known for their innovative and results-driven approach to PR. Pappas Marketing Communications has also received various awards for its exceptional work in PR, including the Public Relations Society of America's 2009 and 2015 Silver Anvil Awards. It has clients across the U.S. and Canada.
Services
- Public Relations
- Digital Marketing
- Video Production
- Communications Consulting
- Media Training
- Crisis Planning
- Media List Development
- Press Release Distribution
- Communications Audit
- Marketing Sounding Board
- Media Buying
- Media Monitoring
Noteworthy Clients
- Verizon
- Merry Maids
- Adams & Sullivan
- Alvine Engineering
- Kehm Contractors
Absolute PR & Marketing
Location:
Exeter, U.K.
Company Size:
2-10
Year Founded:
1999
Absolute PR & Marketing is a boutique agency that has been in business for over 21 years and has received multiple awards for its work. The company is focused on creating a positive impact through its work and relationships and for the benefit of the community, causes, and climate.
The agency handles the various aspects of PR, from strategic planning for print and broadcast media relations to market research, campaign evaluations, media training, senior counsel, crisis communications, event planning, and white papers. SEO, newsjacking (aligning a brand to a current event to boost exposure), and media monitoring are also included in Absolute PR & Marketing list of specializations.
Visit WebsiteThe agency handles the various aspects of PR, from strategic planning for print and broadcast media relations to market research, campaign evaluations, media training, senior counsel, crisis communications, event planning, and white papers. SEO, newsjacking (aligning a brand to a current event to boost exposure), and media monitoring are also included in Absolute PR & Marketing list of specializations.
Services
- Crisis Communications
- Digital PR
- PR and Marketing Communications
- SEO
Noteworthy Clients
- BYRON
- Hamilton Litestat
- GripHero
- Ramer Sponges
- DCW
Skout
Location:
Macclesfield, U.K.
Company Size:
2-10
Year Founded:
2010
Skout PR is a public relations company that was established in 2010 and is headquartered in Cheshire, located in the northwest region of England. The company is recognized for its exceptional B2B communication services and has received multiple accolades from the Chartered Institute of Public Relations and Prolific North, an organization that offers news, events, and job opportunities to media, creative, and tech professionals in northern England.
Skout PR's range of PR solutions comprises PR strategy and measurement, executive profiling and thought leadership, media relations and training, influencer and analyst relations, and digital PR. The company is renowned for its expertise in technology, telecoms, the public sector, procurement and supply chain, management consulting, HR, and employee benefits, as well as SME and security sectors, which are among the many industries that seek their services.
Visit WebsiteSkout PR's range of PR solutions comprises PR strategy and measurement, executive profiling and thought leadership, media relations and training, influencer and analyst relations, and digital PR. The company is renowned for its expertise in technology, telecoms, the public sector, procurement and supply chain, management consulting, HR, and employee benefits, as well as SME and security sectors, which are among the many industries that seek their services.
Services
- Strategy and storytelling
- PR and influencer relations
- Content Creation
- Digital and inbound marketing
- Social Media
- Integrated Campaigns
Noteworthy Clients
- LumApps
- Sana
- Redcentric
- Teneo
- Wax Digital
Zen Media
Location:
Dallas, U.S.
Company Size:
11-50
Year Founded:
2009
Zen Media positions itself as the top choice for technology-oriented B2B brands and was founded in 2009 by Shama Hyder, a well-known TV personality and author of the book "Momentum." The agency is recognized for pioneering social media marketing, and its public relations team leverages traditional media coverage by promoting it on social media platforms.
Zen Media offers various B2B PR opportunities as a digital-first agency, including Reddit AMAs, virtual events like live streaming with LinkedIn influencers, podcast interviews, and Product Hunt campaigns. Additionally, Zen Media's SAM strategy for PR involves pay-per-click advertising and video marketing services.
Visit WebsiteZen Media offers various B2B PR opportunities as a digital-first agency, including Reddit AMAs, virtual events like live streaming with LinkedIn influencers, podcast interviews, and Product Hunt campaigns. Additionally, Zen Media's SAM strategy for PR involves pay-per-click advertising and video marketing services.
Services
- Earned Media
- Content
- Social Media
- Speaking
- Case Studies
Noteworthy Clients
- Unlimited Tomorrow, Inc.
- Nouveau/Imagewear
- ATB Ventures
- JPMorgan Chase
- Ashar Group
Mind Meld
Location:
Vancouver, Canada
Company Size:
2-10
Year Founded:
2019
Mind Meld is a Vancouver-based agency that caters to technology-focused companies, such as those involved in SaaS, AI, fintech, healthtech, edtech, and cleantech. The agency's team of former journalists is its greatest advantage when it comes to media relations. The founder, Jonathon Harvey, was a former technology, culture, and politics reporter and columnist.
Clients can choose from three monthly service packages: Basic PR, PR + Content Marketing, or PR + Thought Leadership. The agency can also handle one-time mini-campaigns, such as providing a media list of up to 250 reporters and editors, writing press releases, and pitching stories to reporters. Additionally, the agency offers Executive PR services that help C-Suite executives gain attention through magazine-quality articles, on-brand social media messages, and other corporate communications.
Visit WebsiteClients can choose from three monthly service packages: Basic PR, PR + Content Marketing, or PR + Thought Leadership. The agency can also handle one-time mini-campaigns, such as providing a media list of up to 250 reporters and editors, writing press releases, and pitching stories to reporters. Additionally, the agency offers Executive PR services that help C-Suite executives gain attention through magazine-quality articles, on-brand social media messages, and other corporate communications.
Services
- PR Packages
- Content Marketing
- Executive PR
Noteworthy Clients
- HouseSigma
- SynerAI
- Unbounce
- Digital Media Academy
- Van UX Awards
Ripley PR
Location:
Maryville, U.S.
Company Size:
11-50
Year Founded:
2013
Since 2017, Ripley PR has been recognized by publications like Forbes and Entrepreneur Magazine for their successful public relations work with home service and skilled trades franchise brands. The agency was founded by Heather Ripley in 2013, who wrote the book Next Level Now to help home service businesses grow through PR secrets. Despite their focus on these sectors, Ripley PR also has experience working with manufacturing, technology, and healthcare IT businesses.
Ripley PR is currently the second-largest public relations agency in the greater Knoxville, Tennessee market and they have extended their services through Orange Orchard to help animal-friendly businesses use public relations to grow their brands.
Visit WebsiteRipley PR is currently the second-largest public relations agency in the greater Knoxville, Tennessee market and they have extended their services through Orange Orchard to help animal-friendly businesses use public relations to grow their brands.
Services
- Communications Strategy
- Media Relations and Training
- Issues Analysis and Risk Assessment
- Speaking Engagement
- Crisis Management, and more.
Noteworthy Clients
- ServiceTitan
- TintWorld® Automotive Styling Centers®
Karbo Communications
Location:
San Francisco, U.S.
Company Size:
11-50
Year Founded:
2014
Karbo Communications is a company specializing in digital PR and communications. The founder, Julie Karbo, has extensive experience in the tech industry, and her team has backgrounds in e-commerce, mobile, business intelligence, fintech, and other areas.
Karbo Communications has successfully executed communications programs for top companies such as Hootsuite, TIBCO, Apple, eBay, Logitech, and TDK. In 2021, the company won the Stevie Award for Public Relations Agency of the Year at the American Business Awards® and was certified as a Great Place to Work.
Visit WebsiteKarbo Communications has successfully executed communications programs for top companies such as Hootsuite, TIBCO, Apple, eBay, Logitech, and TDK. In 2021, the company won the Stevie Award for Public Relations Agency of the Year at the American Business Awards® and was certified as a Great Place to Work.
Services
- Media/Analyst Relations
- Social Media Management
- Content Development
- Corporate & Product Marketing
- EventsThought Leadership
Noteworthy Clients
- Apple
- Cisco
- Hootsuite
- Intel
- Logitech
Marketing Maven
Location:
Camarillo, U.S.
Company Size:
11-50
Year Founded:
2009
Marketing Maven has provided comprehensive communication solutions for over a decade, offering various PR services, including sentiment analysis, competitive and market research, trade show assistance, and email marketing. Their exceptional performance has earned them a place among the top B2B PR firms for two consecutive years on Clutch.com, thanks to their high customer satisfaction. Moreover, they were recently recognized as one of the best places to work by the Pacific Coast Business Times in 2021.
The woman-owned business has locations in New York and Los Angeles. Marketing Maven received the IMPACT Award for their social media campaign integrated strategy at the 2017 annual awards ceremony of the Internet Marketing Association.
Visit WebsiteThe woman-owned business has locations in New York and Los Angeles. Marketing Maven received the IMPACT Award for their social media campaign integrated strategy at the 2017 annual awards ceremony of the Internet Marketing Association.
Services
- Market Research
- Digital
- Public Relations
- Creative
- Influencer Marketing
- Media Marketing
- Web Development
- Email Marketing
- Event Marketing
- Content Marketing
Noteworthy Clients
- Kingston
- Wells Fargo
- Gibson
- Norwegian Consulate General
- Stalco Inc.
What Is B2B PR?
B2B PR, also known as business-to-business public relations, is a crucial aspect of promoting products and services between two companies. Unlike B2C PR, which focuses on reaching out to the general public, B2B PR aims to create and maintain a positive relationship with the business community.
The role of B2B PR professionals is to collaborate with marketers to help businesses build and maintain their reputations in the industry. By establishing credibility and trust, B2B PR agencies can help organizations expand their reach and increase their revenue.
Effective B2B PR campaigns are designed to enhance the brand presence of a company, increase visibility, and generate business referrals. Whether your organization is a large enterprise or a small- to mid-sized business in the B2B industry, investing in B2B PR can be a valuable tool to improve your marketing efforts.
By working with B2B marketers, PR professionals can help companies establish a strong reputation and maintain positive relationships with their business partners and the wider public. Ultimately, this can lead to increased brand recognition, revenue, and growth opportunities.
Benefits of B2B PR Agencies?
B2B PR agencies’ plans, whether traditional or digital, can propel a company to new heights. It will enable organizations to engage with consumers, vendors, financiers, other stakeholders, and other business associates.
With B2B PR agencies, brands achieve the benefits of a good PR plan because they:
Establish distinct brand messaging.
A well-crafted public relations plan clarifies your company’s identity and essential messaging. The greatest public relations professionals will assist you in distributing all of these items across several channels.
Create a favorable brand image.
Nowadays, it’s simple for a business to get overlooked in the crowd’s buzz. As a result, a solid public relations strategy aids in the creation of a lasting brand image.
Boost brand credibility.
Whether your company is new or established, acquiring clients’ trust will decide its success or failure. A public relations plan can help a corporation overcome the trust gap between itself and potential clients.
Enhance your relationships.
Companies may interact with suppliers, clients, and industry leaders and develop relationships with the appropriate entities in their sector.
Increase earnings and sales.
In the long run, improved trust and connections result in better transactions, shorter sales cycles, and better CLV.
Do B2B PR agencies function the same way as marketers?
To truly understand how B2B PR functions and the value it can bring to your business, it's important to explore whether B2B PR agencies operate in the same manner as marketers.
It's common for people to use the terms PR and advertising interchangeably, but it's essential to note that PR is distinct from advertising.
PR is not the same as advertising.
Unlike advertising, which can be a costly endeavor with no guaranteed success, public relations relies on the trust of the public. Effective PR goes beyond disseminating information about your company; it involves actively listening, staying informed, and responding quickly.
With many firms vying for a leading position in the market, it's critical to monitor your brand's visibility across various channels such as social media, industry blogs, search engines, and email.
Content Plays a Crucial Role in Public Relations.
Although not immediately apparent, content is an essential component of the overall strategy of the best B2B PR agencies. Through content, companies can share their industry expertise and knowledge with their target audience.
If you're considering hiring a B2B PR agency, it's vital to understand what to expect from them.
How Will B2B PR Agencies Help My Brand?
B2B PR agencies will provide the essence of PR to your company. But how? Here’s the breakdown. Your B2B PR agency will provide you with:
A well-defined strategy.
It is critical to understand what your firm is doing to assist you in meeting your objectives. A clearly planned technique that leads you from where you are now to where you’d like to go is required to avoid wasting time and money.
Engaged participation.
The success of your connections will be determined by your ability to collaborate and respond quickly to possibilities.
Your public relations firm should have a tried-and-true method for coming up with strategically aligned concepts for articles, campaigns, and thought leadership. Creativity is at the heart of any successful public relations.
Excellent writing and communication abilities.
PR is really about manipulating impressions to advance your brand.
Inquisitive and pleasant demeanor.
Your partnership will only flourish if both parties appreciate and like the personalities and responsibilities.
Before you shake hands on it with B2B PR agencies, here’s how you can make the process more effective for your brand.
Things To Know Before Getting Started
- Establish Clear Objectives
When deciding to proactively utilize your company's expertise through B2B Public Relations, it is essential to set specific and achievable goals. Remember that Public Relations is a long-term strategy that aims to strengthen your brand's reputation through authentic third-party endorsements and promotions.
- Identify your Target Audience
It is crucial to reach individuals who hold power in your field. Positive feedback from influential figures will pique the interest of your intended audience. Therefore, research is necessary to determine who may be interested in your products or services and who can obtain them.
- Determine your Key Message
Craft a message that resonates with your target audience's preferences now that you understand their interests. Keep in mind that your main message must be credible and memorable to ensure the success of your PR plan.
- Select the Appropriate Media Channel
Different target audiences consume information in various ways. Some prefer online content, while others read print media or engage with specific channels. Identifying your target demographic's media habits will help you determine the most suitable channel to use.
- Develop Effective B2B PR Strategies
Effective B2B Public Relations methods can drive your PR campaign to success. Leveraging various media to reach the right audience is crucial. For example, after analyzing your target demographic's media habits, you may choose to use both online and broadcast media.
With these steps in mind, check out our list of the Top 10 B2B PR agencies that can help elevate your brand.